Google Updates

Google Algorithm Updates: Changes You Should Look Out For

With the release of Hummingbird and Matt Cutt’s replacement as head of web spam, Google has become less and less transparent.

Best practices, such as creating great content, building high-quality backlinks, and improving on-site SEO may no longer be enough. The new age of digital marketing will be shaped by innovative branding, mobile, and user-friendly approaches based on what we have been seeing lately in the SERPs.


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Mobile Ranking Factors Google Aglorithm

Google Adds App Indexing and Mobile-Friendly Factors to Search Algorithm

Google’s search algorithm will now include app indexing and mobile-friendly factors, making mobile and responsive sites more important than ever.

Goole will begin using these factors for apps that participate in App indexing in its mobile search results starting today, and it will also include new mobile-friendly factors starting on April 21, 2015.


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