Google’s search algorithm will now include app indexing and mobile-friendly factors, making mobile and responsive sites more important than ever.
Goole will begin using these factors for apps that participate in App indexing in its mobile search results starting today, and it will also include new mobile-friendly factors starting on April 21, 2015.
Better Mobile Rankings with Mobile-Friendly Sites
Google will determine whether your site is mobile-friendly, label it as such, and determine if it should rank higher in mobile search results as a way to improve the quality of viewable results on mobile. These new changes will have a huge impact on mobile search results in all languages.
Google also said that these new additions are an expansion of the demotion algorithm launched back in the year 2013.
Google added that users will find higher quality, relevant, optimized, and mobile-friendly results this time.
Since Google wants sites to prepare, these changes will take time to be fully functional. Website owners will have a few months to update their properties and will be sending notifications via Webmaster Tools to notify site owners if their site is not ready.
Better Mobile Rankings for Certain Mobile Apps
Apps indexed by App Indexing will have better ranking in Google’s mobile search, which will work for signed-in users of this mobile app, meaning only Android apps. This will surface content from the indexed apps higher in the search results, added Google.
This help area will help you get more information on how to get better rankings for your apps in Google’s search results.