link building strategies

10+ Link Building Strategies for 2016

Today we’re compiling the best of the best link building strategies into a mega resource.

Let’s get right into it!

1. Skyscrape + Outreach

Although this methodology has been around for a while, Brian Dean popularized it as the “Skyscrape Method.” Here’s how it works: Go out and find articles in your niche that have attracted lots of backlinks, create very similar content that is better is a variety of ways (better images, more detail, longer, more complete etc). Then you email everyone who linked to the original one and ask them to link to yours as well, since yours is better.

On top of that, you’ll be able to naturally attract backlinks as that type of content is already proven to get backlinks!

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2. Broken Link Building

Broken link building has a few different types here’s a few that you can use:

Resource Page Broken Link Building
The concept is to find resource pages that link out to a lot of websites, check for broken links on that page, create content that matches that link and reach out.

Out of business broken link building
The concept here is to find businesses in your nice that went out of business or changed their name, look up their backlinks, recreate content that they used to have on their site, and reach out to get their backlinks.

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3. Give Out Testimonials In Exchange For Links

This concept is pretty easy – Make a list of all the software and services you use, give out testimonials to them and ask them for a link in exchange for the testimonial.

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4. Use PR

The concept is to get a haro account, reach out to pitch your authority on a subject when an story comes in, and if you get it, they will often include a link to your site in the article where you are quoted.

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5. Curate Content as an Ultimate Guide

Epic content attracts links, especially when you use a title like “Ultimate Guide”. The problem it takes a long time to create that content. So what do you do? Curate it and just provide links to all the resources that have already been created!

6. Reclaim Unlinked Mentions

The concept here is to search for when your brand was mentioned online that doesn’t include a link, reach out and ask for the link. Easy enough 🙂

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7. Roundups

Reach out to authority bloggers to curate quotes, tools, lists etc. that attracts links.

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8. Scholarship Sponsorships

Just give a little bit of money to a group, a club, or a university and get links in exchange!

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9. Reach Out For Other People To Interview You

The title pretty much says it all. Podcasts and Bloggers are always looking for new content, and if you can provide expertise and free content, you can get links.

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10. Infographics

Infographics are still a great way to attract links and attention.

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Conclusion

The link game is evolving and these are strategies that will work for 2015 and beyond.

Do you have more resources or other tactics you’re using this year? Let us know in the comments!

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Sean Corbett

I'm the co-found of Fresh Metrix SEO Rank Tracking Software.

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